The aim of this project was to create a magazine or leaflet about a chosen topic. We were tasked with researching a target audience and pitching our idea before creating at least two pieces of writing that would go into our magazine.
I the process of deciding what subject my magazine would be about by creating a mind map on an A3 piece of paper. I branched off in many different directions and eventually came to the broad topic of technology. Considering this is a widely discussed topic, I wanted to find an aspect of technology that is not often talked about. I continued to branch off in other directions from technology and eventually came up with bionic limbs. From that point I decided that my piece would be based on bionic limbs and showing all the benefits they give to people and how they are still being developed. I feel that the mind map strategy was very useful in coming up with an idea that I could use as it brought me to topics I would never usually think of.
After mind mapping and coming up with my final topic, I was tasked with creating a power point and doing research to come up with my target audience. I used a site called ‘Acorn’ to do my research on my target audience. I went into major detail in order to find out everything about the people that my magazine is meant for, including where they live, how much they earn, what car they drive and what sort of house they have. I also found that my target demographic would be considered ‘thinkers’ as they are the sort of people who are interested in technology. I feel that overall the planning stage of my magazine went well as I was given access to a lot of material by my course tutors. The material I was shown was very useful as I had not seen any of the information before hand, so it taught me something new.
ArchieHall Journalism 